People drink Red Bull to boost up energy especially people whom plays sports. Besides, Income per capita Is also segmentation criteria.
However, Red Bull will face stronger threats in the future as the market matures and incumbents begin to scale up their marketing efforts. This cost the incumbents a high price.
Furthermore, social factors such as night clubbing and extreme sports play a key role in building the brand image of Red Bull. Like any successful company, Red Bull aspires to hit the right customer in the right manner.
This threat is getting stronger as Red Bull is becoming a more generic brand. According to the case study, priority hybrid products Red Bull future strategy is recommended.
So, how much does it cost to build such a strong brand value with such brilliant marketing? This strategy has been a clear victory, resulting in a rapid increase in sales. Red Bull will be more concern in country that people are going for healthy life style.
Red Bull engages in this activity at its Austrian plant.